FROM STRATEGIC FOUNDATION TO CULTURAL EXPRESSION
FROM STRATEGIC FOUNDATION TO CULTURAL EXPRESSION
I build brand meaning through concept and strategy, crafting culturally attuned narratives and creative platforms that connect emotionally and drive impact.
With a background that blends brand strategy, creative direction and cultural storytelling, I help brands find their voice and use it meaningfully. My journey began in strategy, but over time I gravitated toward creative execution.
Today, I bring both worlds together, delivering actionable strategies and insight-led creative that’s culturally compelling and production-conscious.
Whether it's a full brand narrative, digital platform or branded content format, I develop concepts that are bold yet buildable.
I like collaborating, whether that’s with clients, other creative individuals or production partners, but I thrive equally working solo, which means I can be your one-woman show when it comes to brand strategy or concept and content development.
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![man is dancing in front of scaffolding at fashion show, concept by Susanne Biermeir]()
Fashion show concept for adidas by Stella McCartney at AYFW22 in Milan
Overall Production: About You, Event Production: Villa Eugenie, Project lead: Jana Fenzlein, Choreographer: Shay Latukola
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![Mercedes-Benz EQC outside in Portuguese countryside, video idea by Susanne Biermeir]()
Animation and video concept for Mercedes Benz EQC and Highsnobiety
Overall Production: Highsnobiety, Head of Production: Klaudia Podsiadlo, Production Company: BWGTBLD GmbH, CGI: Manuel Carvalho
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![GANT shirt floating in front of industtial structure in red with sunshine, concept by Susanne Biermeir]()
Retail space concept for GANT at AYFW22 in Milan
Overall Production: About You, Event Production: Villa Eugenie, Project Lead: Fred Deimel
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![Young man in leather coat posing for a photo, surrounded by cameras and screens, idea by Susanne Bierm]()
Retail space concept for comma (incl. photo opp) at AYFW22 in Milan
Overall production: About You, Event production: Villa Eugenie, Project lead: Fred Deimel
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![Fashion show stage with scaffolding structure and blue lighting, set design with old TVs, idea by Susanne Biermeir]()
Fashion show concept for G-Star RAW at AYFW22 in Milan
Credits: Overall production: About You, Event Production: Villa Eugenie, Project Lead: Annkatrin Matern
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![AI image of Carlsberg beer bottle covered in white figures]()
Creative strategy and concept for Carlsberg’s new comms platform Creative Pioneers with LURE Media
CCO: David Incorvaia, Head of Client Services: Maike Schröder, Head of Production: Hugo Heimpel
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![light yellow background with Autarq logo and tagline Next Level Roofs]()
Video concept, script and social content for Autarq solar roof tiles to raise money via a crowdinvesting campaign
Client: Kai Buntrock, Creative Director: Rui Gorgulho
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![close up of artist with paint brush and paint on the floor, red shows visible, idea by Susanne Bierme]()
Concept for artist video series for Vans and Highsnobiety
Executive Producers: Highsnobiety and Vans, Creative Strategist: Alexa di Benedetto, PM: Amy Tran, Head of Production: Chad Ghiron, Director: Nina Meredith, Producer and Photographer: Phil Staiman
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![image of The Smart Traveller cover with sunset and ocean]()
Editorial copy for The Smart Traveller, a corporate magazine from GlobeAir
Client: Monika Zvonic
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![image of orange lit tents at night, surrouned by trees and with tagline: Einschlafen mit kühler Brise und Sternenkino. WildWood Camping Logo placed at bottom, idea by Susanne Biermeir]()
Creative brand development, social content and launch campaign for WILDWOOD Camping
Client: Benjamin Ruth and Stefan Böff, Social Media Management/Production Lead: Indigo Janka, Photographer: Doreen Kühr
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Fashion show concept for adidas and About You for Fashionmania
Overall Production: About You, Project lead: Lisa Schumacher, Creative lead: Marei Pohnke, Event director: Malte Jörgens, Choreographer: Jay Revell, Talent Director: Ben-Christopher Harris
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Fashion show concept for PUMA and About You for Fashionmania
Overall production: About You, Project lead: Leonie Kleinbach, Creative lead: Marei Pohnke, Event director: Malte Jörgens, Choreographer: Jay Revell, Talent Director: Ben-Christopher Harris
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Fashion show concept for Levi's and About You for Fashionmania
Overall production: About You, Project lead: Lisa Schumacher and Leonie Kleinbach, Creative lead: Marei Pohnke, Event director: Malte Jörgens, Choreographer: Jay Revell, Talent Director: Ben-Christopher Harris
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Brand strategy and strategic copy for Altesse Studio with Voodoo Voodoo
Project Lead, Design & Art Direction: Catarina Pereira, Client: Julia Tissot-Gaillard
Interested in more work?
SERVICES
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This stage is about laying the foundation of your brand. Through cultural, market, product and audience analyses, we uncover the forces shaping your business landscape. The goal: to identify opportunities, clarify positioning and carve out a distinct brand territory. By connecting insights with ambition, we create a strategic platform that ensures your brand isn’t just relevant, but resilient and differentiated.
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What’s your brand all about? What does it talk, look, feel like? This is where we define your brand from a creative perspective, including creative positioning and development of your brand narrative and TOV, in addition to a first visual approach.
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What does your world look like? Here we define the narrative that captures your purpose, values and ambition. From a bold manifesto to a compelling storyline, I craft a voice that resonates with both internal teams and external audiences. This is where your brand comes to life through stories: stories that connect, inspire and convert.
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With my blended background in strategy and creative execution, I guide the full creative development process: from uncovering compelling insights to defining a distinct creative territory, and building it out into core concepts and tangible executions.
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Looking for innovative ways to launch your brand or market your latest product? My diverse background, including ATL, events, social, community and influencer activations ensures a holistic approach for your campaign.
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This is all about your brand experience. It includes developing an overarching idea and messaging, visual moods for materials, atmosphere and lighting as well as guest experiences and run of shows.
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Looking to launch a magazine to retain customers, attract investors, or use your knowledge and data to create standout reports? I can help you define the overarching concept, plan individual issues, and research and produce compelling stories that bring your brand to life.
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From identifying the right content territories for your brand to developing engaging formats and building a content calendar across platforms, this stage is all about creating content that connects, engages, and drives your brand forward.
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Creating a story narrative or script for your video, story research and production for editorial copy and web copy are all part of this. I will find the right words for what you want to convey.